An email marketing service, MailChimp was founded in 2001 at Atlanta, Georgia, USA. MailChimp is commonly employed as part of many online businesses email marketing strategy since users can easily design email newsletters and share these on social networks and even integrate MailChimp with other online services that you are currently using while tracking the results of your email marketing strategy too.
So, to make it easy for you to digest the features of this email marketing software, here is a quick summary:
- See if recipients are reading your emails - with a personal email like yahoo, gmail, outlook and others you do not have the analytics to see how many people have opened your emails, but MailChimp can.
- Compatible for use with various devices and email readers - with MailChimp, you can reach various readers via mobile devices, tablets, and desktops. MailChimp emails can also be read in a web browser to engage them in various online platforms.
- Greater deliverability - instead of arriving on the spam box of your readers and subscribers, emails sent through MailChimp are recognized as safe and have higher rates of approval.
- Bulk e-mailing - unlike using the usual email services that can put a cap on your email sending to prevent spamming, MailChimp can however send an unlimited number of recipients with one click.