As you may already know, Twitter is a social networking sites that makes use of tweets, which are 140-character short messages, to post and read. Only Twitter registered users can post and read tweets on this social networking platform, while non-registered users can only read tweets. Twitter can be accessed both through a mobile device app, SMS, or via a website interface.
So, why use Twitter?
- Breaking News - twitter is not just a platform where people can bash each other. It is a great way to stay in touch on what's going on locally or worldwide. Real updates and tweets from people in the know or on scene are widely valued.
- Access to Big Name Companies - have problems with a certain brand of paper towels you are using? Vent it on twitter. You may not get the personalized response you want, but it beats waiting on the customer service phone for 30 minutes.
- Tracking Trends - as a social networking site, it is great for tracking and checking out trends which can be a good tool for businesses all over the world.
- Access to Celebrities - while not all famous persons are active on Twitter, but there are thousands of them there. Twitter has made it possible to easily reach out to their celebrity idols with a mere tweet.