Founded in 2001, Infusionsoft is a private company that offers a sales and e-mail marketing platform for small businesses. This small marketing automation software includes products and services that streamline a small business’ e-commerce, lead capture, marketing automation, customer relationship management, and the customer lifecycle.
So what are the specific benefits that you get with marketing automation tools like Infusionsoft?
- Sell online – widen your market reach with Infusionsoft’s integrated CRM (customer relationship management), shopping cart, and digital storefront system to help you keep track of customer interactions and create the most seamless experience possible.
- Sales Automation – spend less time with non-profit activities by having all of your appointments, tasks, and sales activities in one place. With Infusionsoft’s sales funnel automation this is the safest method for you to sell more of your services or products.
- Maximize customer engagement – you do not need to worry about missed opportunities and lead generation because you can engage your audience and build relationships. Believe in the motto of marketing smartly and not market harder.
- CRM for small business – you can organize your contacts both online and offline in one data. You can also collect data on your lead’s behaviors, track engagement, and create custom follow-up messages that fits your potential customer’s profile. This way you get to know your leads and contacts in a better manner while also directly addressing their needs.