HubSpot Software: Inbound Marketing Strategy

When it comes to marketing, the inbound marketing strategy pertains to marketing activities that help bring in visitors toward the business or the product instead of the sales team going out and about trying to get the target market’s attention. This is the niche of Hubspot—the provision of inbound marketing software that helps businesses close customers, convert leads, and attract visitors.

According to HubSpot, traditional marketing is no longer efficient because a lot of customers are tuning out these marketing methods since it is irritating, interrupting, and impersonal. It is further supported by data that 86% of individuals skip TV commercials, 44% of direct mail are never opened, and there are over 200 million numbers on the Do Not Call list.

In a nutshell, HubSpot offers Inbound marketing software that DELIGHTS customers through the collection of shared data in order for you to meet the needs that matter most to them. CONVERT traffic into leads through the use of landing pages that can engage serious prospects with clear calls to action. And ATTRACTS traffic to your site via content, like videos, eBooks, and blog posts that are relevant to users. All of this inbound marketing strategy can be done with just one platform—and that’s HubSpot!