Magento describes itself as an eCommerce Software and eCommerce Platform Solutions. According to reviews of the site, it is used by over 200,000 retailers all over the world from small startups to medium sized businesses and thus it is dubbed as the world’s biggest ecommerce platform.
There are three versions of this ecommerce platform solution. The first is Magento Go which is an ecommerce hosting software that is more suited to small time retailers. The second is geared towards majority of retailers and is the free version of Magento, the Magento Community. And the third is the premium version known as Magento Enterprise and the most expensive of all three versions.
Here are the key features of the free Magento ecommerce hosting software:
- Open source code – which makes it more secure, more accessible in terms of cost, and more flexible to use for developers.
- SEO friendly – due to the amount of duplicate content, Magento is not really good for SEO but this issue can be tamed with the use of 3rd party modules.
- Scalability – this ecommerce platform solution is highly scalable that is perfect for retailers of all sizes. Its functionality and platform helps businesses operate without hindering their growth.