In the purest sense, a landing page is any web page that a visitor “lands” on or arrives at. But, when pertaining to landing pages in the context of advertising and marketing, it is a standalone web page different from your main website created with a single intent. With a landing page that has no global navigation tie to your website, you are leaving the visitor with limited options—the options that you are giving the visitor.
Essentially, there are two types of landing pages. One is a click through landing page which persuades a visitor to click through to another page where they are led to making a purchase decision. The lead generation landing page is a way for the marketer to capture data from their visitors like email address and name. This paves the way for the marketer to connect and market with that visitor at a future time.
This is what Unbounce offers its users. The ability to build landing pages that ensure higher conversion rates without the need for technical knowledge. You can easily build landing pages through a template or Unbounce’s drag and drop builder. And then test landing pages you have built for any possible errors.