Mandrill is a transactional e-mail service that allows you send automated emails to your clients. This server allows you to send different types of one-to-one emails such as welcome messages, password resets, customized newsletters and marketing emails. Developed by MailChimp in 2010, Mandrill made it possible for developers to document, integrate and analyze their email marketing strategy.
Email marketing strategy is important in connecting to clients. With Mandrill, you can send emails with flexible template options to fit the needs and goals of your business so that you will be fully represented by your messages. It also offers custom tagging, and advanced analytics to find out if your email marketing strategy is working or not.
While many email infrastructure services only provide desktop software, the Mandrill email service is the only transactional e-mail service that comes with a mobile app supported by both Android and iOS devices. This feature is very advantageous because it allows you to monitor your delivery and troubleshoot any problems wherever you may be.
The thing is that the Mandrill transactional e-mail service is a powerful tool for web developers as well as online entrepreneurs and it offers a wide array of features that other competitors cannot provide.