Marketo is a cutting-edge marketing automation software for unifying, automation and measuring of marketing tasks and marketing workflow. This increases the operational efficiency and accelerates the sales growth of the company.
Founded in 2007, the company Marketo is a world-leading provider of marketing automation solutions for everyone from small businesses and non-profits to global enterprises. Current notable clients include Panasonic, Intel, OpenTable Inc and Hootsuite Inc.
Marketo’s marketing automation platform assists marketing and sales professionals in streamlining marketing processes, generating more high-quality sales leads, delivering more campaigns and improving marketing ROI and accountability. By minimising the input required for “busy work”, the platform frees up marketing departments to focus on the creative aspects of their campaigns.
Marketo offers a range of comprehensive set of marketing automation tools and solutions for B2B marketing, including email marketing, lead management, landing pages and forums, lead scoring, lead nurturing, instant CRM integration, marketing reporting, and marketing analytics.
Users value the sophistication, ease of use and flexibility of the interface, which offers numerous opportunities for customisation. Marketo also offers great scalability: Users can get set up quickly with simpler functions (e.g. basic drip nurturing and simple lead scoring) and gradually scale up their use of the software to meet the needs of new and expanding strategies. Marketo is one of the only pieces of software in its field to offer such capabilities.
In 2012, Marketo was ranked #1 among software marketing companies and 78th on the Inc. 500, an annual list of the 500 fastest-growing companies in the United States. In the same year, it was winner of the Marketing section at the AppExchange Customer Choice Awards.
Pricing: Annual plans from $800/month